There are plenty of interesting lens ‘simulators’ built into various iPhone photo-capturing applications, but there is a shortage in reliable and versatile physical lenses for photography use on the phone. Japanese lifestyle photography accessory label Gizmon has nailed down a clever clip-on lens design for use with your iPhone, iPad, or “almost anything with a tiny lens.” Simply secure the clip to your phone, then screw in the desired lens to the clip’s housing, and fire away. Circular Polarizer, 3-Image Mirage, or the classic Fisheye lens filters are available. The lenses retail between $25 and $35 USD each.

Home to some of the most beautiful and progressive architecture in the entire world, Dubai will soon see the construction of a hotel with submerged, underwater rooms that offer unparalleled views of the Persian Gulf. Conceived by designers Deep Ocean Technology and dubbed the Water Discus Hotel, the building will be the first of several in the emirate and will feature an underwater section of 21 rooms, a dive center and bar up to 10 meters below the sea’s surface. A unique lighting system will illuminate the scene outside the submerged rooms’ windows while macro photography will also allows guests to zoom in on the surroundings for a better view. With the above-water portions of the hotel suspended high enough to avoid tsunamis and flooding, the underwater disc is engineered to surface in the event of a storm or other danger.

While Nash Bedouin was in Dubai for the Sole DXB sneaker summit, he took it upon himself to craft a custom pair of sneakers that reference a multitude of different inspirations. Starting with a New Balance sole, evidently chosen for its history of support and comfort, he then added the famous visvim FBT upper to make the shoe have a distinct and unique juxtaposition of styles. For the fabric, Bedouin found inspiration in the local markets of Satwa, resulting in a fabric choice that is both geometric and colorful in nature. Overall, the Sole DXB x NASHMONEY 2012 “The Bedouin” is truly a one of a kind sneaker that reflects the creativity and style of its creator.

Pharrell Williams always seems to have something cooking, so it should come as no surprise that the renaissance man has launched an uplifting video for his media venture: i am OTHER. Seen as way more than merely a record label, and instead a cultural movement of sorts, i am OTHER welcomes “thinkers, innovators and outcasts.” Presented with a slightly sci-fi twist, Williams is clear in his mission – to make “others” and the idea of thinking independently a much more mainstream ethos than merely following trends that have already been presented.